11.04.04 – 3LiveShop is exactly what its name implies, a live online shop that works as a complementary service for the customers of the telecom operator 3, where they can interact with a real salesperson. You could call it a video call with a twist. The twist being a customized multi-touch experience for the sales person.
We have designed an user friendly interface and developed a multi-touch environment – all built in Flash. The system is capable of detecting multiple fingers and hands at the same time it allows the sales person to interact with products on the display while it’s all recreated on the customer’s side. Think Tom Cruise goes phone salesperson in Minority Report! The video and products are in separate streams to always ensure the best possible display of the products.
The core experience is that you enter a video call with a salesperson who gives you guidance of products that would fit you. The salesperson can drag a product onto the screen, show its features such as different colors and monthly cost and then drag it into the shopping cart. All this with just the touch of a finger. The machines are custom built with parts from all over the world like touch screens, mirrors and high-end cameras. The two front ends, for the salesperson and the customer are both connected to an existing e-commerce backend. The experience is simple and personal and at the same time extremely sophisticated and technologically advanced.
Our friends at Teenage Enginering have built the hardware. Isotop has done the integration into the existing e-commerce backend system at tre.se
To us at B-Reel is has been a truly fun project as it has never been done before. We love those kind of challenges.